The Tata group has submitted ‘Expression of Interest’ (EOI) to become the title sponsor of the Indian Premier League this year. At the same time, education technology company ‘Unacademy’ and fantasy sports platform ‘Dream 11’ are also in the race to replace Chinese mobile phone company Vivo this year.
The last date for submission of EOI to the Cricket Board of India (BCCI) was till Friday. The IPL will be held in the UAE from 19 September to 10 November this year. With the coming of the Tata group, the competition for title sponsorship has become interesting. The BCCI hopes that the bid will not be much lower than Vivo’s annual contract of Rs 440 crore, even if the rights will be given for a short period.
A spokesperson for the company said, “Yes, Tata group has submitted EOI for IPL title rights.” A senior BCCI source told PTI earlier that “Unacademy and Dream 11 sponsor IPL title The EOI has been handed over to get the rights. ”The official said,“ The EOI does not mention the bidding amount. It will be sent to EOE at BCCI TV on 18 August. ‘
The BCCI had already clarified that the high bidder cannot get the title sponsorship rights until the parent is satisfied with its plan. Yoga guru Baba Ramdev’s Patanjali and Mukesh Ambani’s Jio are also in the running but the BCCI is yet to confirm it.