The names of the most mentioned athletes in social media during the Games became known

Valieva and Hanyu became the most mentioned athletes in social media during the Olympics

MOSCOW, 21 Feb – Russian figure skater Kamila Valieva became the most mentioned athlete in the Russian-language social media for the entire period of the Beijing Olympics from February 4 to 20, the English-language top 10 was headed by the Japanese figure skater Yuzuru Hanyu, according to a study conducted as part of a joint project and Brand Analytics dedicated to the Beijing Olympics.
Ratings of Russian-speaking and English-speaking top 10 athletes are built according to the number of mentions in English-language social media for the period from February 4 to 20 Beijing time in the context of the Games. To build it, more than 50 million messages were analyzed every day.
The first place in the rating in Russian social media was taken by Kamila Valieva, gaining 323,716 thousand mentions during the Olympics. During the Games, a doping scandal broke out around the athlete, which caused a wave of popular and political support. Russian skier Alexander Bolshunov (138,411) follows her by a wide margin, bringing three gold, one silver and bronze medals to the national team. His achievements caused a great wave of jubilation and joy, he is called the legend and pride of the country. The top three was closed by athlete Alexandra Trusova (62,047), who received silver in figure skating. The network discussed the program of her performance and a nervous breakdown. Also, her name often flashed against the backdrop of a doping scandal.

© Brand AnalyticsThe most popular athletes in English social media

The most popular athletes in English social media
The fourth line of the rating went to the figure skater Anna Shcherbakova (60,947) and her gold medal. In fifth place is Russian skier Natalya Nepryaeva (53,715), who won gold, silver and bronze medals at the Beijing Olympics. Many congratulatory posts were addressed to her, where they wished her joy and further success.
Skier Denis Spitsov (50,438), who won the gold and silver medals in the races, took sixth place in the ranking. Athlete Eduard Latypov (38,500) moved to the seventh position for three “bronze” in biathlon. The 2022 Olympic champion Yuliya Stupak (31,476), who also received a bronze medal, settled in eighth place. The penultimate line belongs to athlete Nikita Katsalapov (29,393), who won gold and silver medals in team competitions and individual championships in ice dancing in Beijing. Closes the top 10 skier Sergei Ustyugov (29 344), who took the gold medal in the men’s relay.
The ranking of English-language social media was headed by the Japanese figure skater Yuzuru Hanyu, who was mentioned 175,293 times. Users actively followed his performances, a powerful community of fans was formed to support the athlete. In second place by a wide margin is Russian figure skater Kamila Valieva (61,604) due to a doping scandal. Skaters also tied for third and fourth with Team USA’s Nathan Chen garnering 60,391 mentions for winning singles, while Mexican Donovan Carrillo was mentioned 25,539 times for his appearance, which the audience really liked.
Chinese athlete Eileen Gu, who became a two-time champion in freestyle and big air competitions, a silver medalist in slopestyle in Beijing, was mentioned 20,355 times on the network. Thus, she took the fifth line of the rating. In sixth place is the Japanese bronze medalist in men’s figure skating, Sema Uno (18,636). The next position in the ranking went to Japanese figure skater Kaori Sakamoto (10,640), who won the bronze medal in women’s singles, which was the country’s first medal in this competition since 2019.
American snowboarder Sean White, who announced his retirement from sports, took eighth place with 9937 mentions. The ninth position of the rating went to the Russian figure skater Alexandra Trusova (9744), discussed in connection with the silver medal in women’s single skating. The tenth place in the ranking was assigned to the Japanese figure skater Yuma Kagiyama (9372), who received “silver” in the men’s single skating.


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